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97.9 The Beat
Blazin Hip Hop And R&B
97.9 FM
97.9 The Beat is the Delta’s new home for Urban Contemporary Hit Music. Designed to appeal to the African-American audience, 97.9 The Beat features a heavy dose of today’s hottest R&B, Rap and Hip Hop hits from today’s hottest artists - the music of today’s generation. 97.9 The Beat also has lots of local features not found on any other Delta stations, including local news from the Delta Radio Newsroom and hourly weather forecasts from Meteorologist Tom Churchill. If you want to sell your product or service to the African-American audience in the Delta, you