We are dedicated to serving our community and its families and businesses, focusing on that which makes Life special in the Heart of Carolina. And we are committed to filtering out the noise, dealing with matters important to our neighbors, and bringing to our listeners the sounds that speak to the heart and to the mind — sounds of laughter and celebration, sounds of yearning and sorrow, sounds that stir the soul. Our priority therefore is quality entertainment, timeless music, accurate news reporting, and information that defines and affirms all that is good about Life in the Heart of Carolina.