Power 98 made its debut on the airwaves in Oct 1994. The station strives to offer something different to its listeners in terms of music, its line-up and a mix of lifestyle content. It appeals to a mix of 20 to 40 year olds and reaches out to almost 300,000 listeners on a weekly basis with an additional reach of 350,000 exclusive listeners in all SAF camps and SAFRA Clubs! Power98FM is part of the SAFRA Radio network.
Embracing individuality and being DIFFERENT! The new Power 98FM includes an exciting line-up of new DJs and programmes that promises interesting lifestyle content and other contest segments.
Individuals age 25 – 44 year olds are our primary audience with our secondary target audience between 15 – 24 year olds. Power 98FM plays a balanced variety of music from the 1980s to today’s hits which includes genres such as soft rock to pop-dance tunes. Our on-air lifestyle content will present the first-ever financial planning segment with practical tips and real life case studies, a sports show every Saturday as well as a weekly travel show focusing on travel tips and stories from around the world.